I know how busy we all are, especially people like me, who live on facebook. It can be hectic sometimes.
Picture this, you patronize a particular restuarant everyday and each time you come the owner chats you up for like 2 minutes and then, maybe on your birthday the owner calls you in the morning to wish you a happy birthday and sends you free food or even allow you eat for free just to celebrate and appreciate all your years of patronage, you know how excited and special you will feel… I do not know about you, but if it happens to me i will definitely write a post about it on facebook and tell the world how iya Bashira made me feel special.
That is how it is in music business, if you feel your customers owe you anything, then you must be dreaming, and you need to wake up from ya slumber.
To move from having a song people celebrate to having real fans, you need to device a means to connect and make them feel special, you need to communicate with the fans, don’t always wait for when someone insults you, you respond.
Social network has bridged a lot of gaps in our daily businesses/lives, including creating that avenue for you to reach your fans,its not difficult, we can reply and chat with our fans, feedback is what every business thrive on. We can use that avenue to disseminate informations directly to the fans and everyone who pays close attention to your business.
Artists who generally create time to connect and converse with their followers usually build a lasting bond, a bond that support you even when the music is not hot.
If your fanbase has reached a level in your career where the size of your audience makes that completely unmanageable, it’s probably a good idea to set aside a little bit of time each day or each week to personally respond to every tweet, comment, and email. Not simply with a “thanks!” — but with something more, something that shows they’ve been recognized.
We feel really elated when we get a response from people we idolize and look up to. Reciprocate the love and support you get from the fans who owe you nothing!
Sadly no one bought me Jack Daniel and pizza this holiday.