In South Africa one individual who seems determined to make songs that focus on quality lyrics and delivery is ironically a club DJ. The name of DJ Switch has been synonymous with Southern Africa pop culture for some time now thanks to his residency on the popularly youth program Yo-Tv at the turn of the millennium. The Cape Town native has found a way to stay relevant and grow with his fan base while producing Hip Hop music that seems to be heading towards a specific point. The evolution of the music is evident, from song like Pick A Box, To Switch , to Way It Go and now, Now Or Never. DJ Switch seems to determined to start making more Hip Hop that focuses on lyrics and skill as opposed to catchy melodies devoid of content.
Now Or Never is a no holds barred onslaught on “Dab friendly rap” as Switch enlists the skills of Reason, Shane Eagle , Proverb & Kwesta to drive home the point. The video for the song is as gritty as the song itself. Directed by Studio Space the visuals depict all four rappers in a rap battle trading bars while Switch provides the beat and the camera rotates around them continuously on a circular track.