South African hip hop genius Erick Rush is one of our favourite artistes, The massively-talented rapper made Nasty C’s Bad Hair album a gem and now he’s dropped the music video of his smash hit single titled Hold It Down.
Shortly after completing his degree, Erick Rush proves you can combine education and musical craft as he seems ready to make 2017 his own on the South African hip hop circuit.
The music video of Hold It Down is hella dope. Erick Rush simply combined a white and black background to unleash his lyrical rendition as he vibed on the streets to critical acclaim with the hommies.
Even though the music video of Hold It Down flashes the glimpses of winter and flakes of snow, Erick Rush makes this a hot and steamy effort and we assure you will click on the replay button more than once, twice or thrice.
Now, the countdown to Erick Rush’s New Age Voyage Mixtape just got started and we can hardly wait for the lyrical destruction he’s planned on bars. We can duly assert and bet that project is going to be totally fierce.
Erick is holding it down and you can hold it down as well. Simply stream and share your thoughts below.
Video: Erick Rush – Hold It Down (Dir By Jeff Eckert)