We featured MX‘s debut project IAMX a few weeks ago and now the Durban rapper is back with a video for one of the most popular songs on the project – Since The Come Up featuring ByLwansta Nasty C (on the original version). According to MX, Nasty C was out the country so they decided to shoot a video based off a version of the track without Nasty C. Despite whatever led to not having Nasty C involved on the song I feel that completely removing one of South Africa’s most promising and popular young rappers from your song is a massive strategic misstep. Even if it meant MX had to mouth Nasty’s verse to the camera.
Aside from the cutting room floor changes the video was directed Media Beyond Vision and is a simple visual which I would have appreciated if more time was spent on the storyboard and development of the concept.
