Dear Artist,
PLEASE READ THIS VERY CAREFULLY
Okay i will say it again for the sake of those that bombard my inbox, whatsapp and emails, asking me to manage them or introduce them to record label owners…sorry I DO NOT KNOW ANY RECORD LABEL OWNER.
The constant sir, i need a label help me i am loyal message i get constantly is tiring, boring and plain stupid! You can keep sending that kind of message and i assure you sir/ma artist that you will never ever be taken seriously not to talk of even getting a deal.
There a few points and things you need to understand, music is art as well as business and any one who wants to invest money in your art regardless what he or she says or how much they claim they wanna help you, IT’S A BIG FAT LIE! No one likes to throw money away, not even Bill Gates , its business and in the usual manner of every business man/ entreprenuer he is looking for another source of income.
First try to do the little things you can do for yourself, i mean if you can work hard enough to pay a producer to make music for you, hustle harder to take pictures with at least an average photographer. Someone who has a fair knowledge of branding, or has done something good before, not every one with a camera is qualified to be called a photographer, i have a camera a semi professional camera, does that qualify me as a photographer… NO! Like music photography is an art.
When designing your artwork please and please try as much as you can to work with a good graphics designer, the first impression you leave on anyone is your art design, imagine walking into a cd store and you wanna buy cds randomely the cd covers have a huge role to play in that, if its unattractive trust me no one will buy it, no matter how interesting the content is.
When i was working at Questionmark, we get a whole bunch of demos, we don’t even get to listen to some, we thrash them, why because the art was ugly, image again is more important than your music.
Very key again in this is how you approach your potential investors/label owners or even agents who can facilitate things for you. If you approach any label with fear or total lack of confidence you are already telling the person, you are not sure of yourself, and again if you come in with over confidence it paints a picture of you being overly ambitious. Strike a balance, approach whoever like you are what they have been missing, in as much as you trust and have confidence in your craft you are also willing to be tutored and improve. Its more like a job interview. The impression you leave determines if you get a deal or not, not your music!
I can go on and on But i feel these 3points are very vital, understand its not always about you, its about what benefit you are adding to the other party.
